Mobi Munch® News
Top Stories
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First American-style food truck rolls through Paris
Mobi Munch Newswire - Dec. 26, 2011
New Trucks, Top Stories, Trends
Le Camion Qui Fume – literally, “the smoking truck” – launched services in Paris on November 29th headed by L.A. expat Kristin Frederick. The mobile street food movement in American cities has never become popular in France, a country with …
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Trotter’s Protege Meets Chinese Bao at The Chairman Truck
Mobi Munch Newswire - Dec. 21, 2011
Fine dining chefs jumping ship to sell casual, comfort food is not just a trend that started in the past year. Chef Hiro Nagahara, formerly chef de cuisine at Bar Charlie (Charlie Trotter) in Las Vegas worked with Mobi Munch …
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“The Chairman” Truck to Serve Gourmet Street Food Under New Name
Mobi Munch Newswire - Oct. 19, 2011
October 19, 2011, San Francisco, CA – Brainchild of Chef Hiroo Nagahara and Mobi Munch, Inc., the red bun truck with the Mao Panda logo has exploded in popularity since hitting the streets of the Bay Area in May 2010. …
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Zagat Releases 25th Annual Bay Area Restaurant Survey
Mobi Munch Newswire - Oct. 12, 2011
On a Roll: Following this year’s expanded survey of Bay Area food trucks, ratings and reviews for 37 trucks are available on ZAGAT.com. This year’s Top Food Truck, Spencer on the Go!, from the Chez Spencer team, offers “imaginative French” …
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The Food Truck Revolution Revs Up, With a Little Help
Mobi Munch Newswire - Oct. 3, 2011
Like many San Franciscans over the past few years, Matt Cohen had a foodie dream: to run a food truck, serving the ramen noodle dishes he learned to prepare in Japan. So in mid-2008, he quit his job as a …
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Food Trucks Gaining Momentum, According to National Restaurant Association Research
Mobi Munch Newswire - Sep. 21, 2011
Food trucks are one of the hottest trends in the restaurant industry right now, and consumers are showing increasing interest in mobile foodservice, new research by the National Restaurant Association (www.restaurant.org) confirms: Nearly six out of ten (59 percent) would …
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In food truck fights, libertarian law firm takes a stand
Mobi Munch Newswire - Sep. 19, 2011
Bert Gall admits that one of his “good friends,” Thomas MacDonald, owns a food truck in Washington, which wouldn’t mean squat if it weren’t for Gall’s current line of work: suing the living daylights out of cities that dare to …
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What Marketers Can Learn from the Food-Truck Trend
Mobi Munch Newswire - Aug. 31, 2011
The American consumer is changeable. He wants X. No, he wants Y. Never mind, he wants Z. We used to quiz him with focus groups and mall intercepts. But these days, he’s not sure. It’s not that he won’t tell …
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Good Luck, Truck: The Realities of Starting a Mobile Restaurant
Mobi Munch Newswire - Aug. 19, 2011
For foodies who quickly grow tired of the same lunch spots surrounding their offices, their humdrum lunchtime routines have been delightfully shaken up by the food truck craze. For local restaurant owners who want to experiment with different locations without …